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Why the First Paragraph is the Most Important
The first paragraph is a kind of sample of what the rest of the post will be
Surely you have heard millions of times that, in general, on the Internet, we don’t read, we scan. After being attracted by the title of a post, we focus directly on the first paragraph. And that’s why it is so important that we know how to fine-tune in order to convince that user that it is worthwhile to continue reading (or scanning).
In fact, studies say that almost 70% of readers only read the first paragraph and if they cannot determine what they need or are looking for, they don’t continue reading the text. In general, we need to get quick answers and as easily as possible.
That is why our procedure when searching for a certain topic is to enter a portal, read the first paragraph in recognition, and through this, determine if the article contains what we are looking for.
So how can we achieve that a person wanted to read the rest of the post? Although there is no specific formula for this, there are tips that can make your stories interesting enough from the start. For example, let’s analyze what I made in this article to make a good introduction:
- I have put you in a situation, reminding you to begin with that on the Internet we usually scan information.
- I have told you why it is so important to take care of the first paragraph of a post. Maybe I have not told you anything that you really did not know, but I have focused on “that need”.
- I have anticipated that if you continue reading I will share with you some tips to make it easier for you to write that first paragraph.
- I have used a direct and close style so you can feel more easily identified with what I have.
Are you convinced? then keep reading the tips I have for you so you can make an excellent first paragraph in your next posts.
Specify clearly what you are going to tell
The first thing to keep in mind when you are writing the first paragraph is to communicate clearly what the reader is going to know after reading the article. For this, I recommend you to write:
