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Why Most Books Fail Before Making Any Sales

Desiree Peralta
The Writing Cooperative
5 min readMar 27, 2025

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Photo by Diogo Fagundes on Unsplash

In August 2023, I decided to return to my reading habit.

I went to a bookstore, walked to the viral and best-sellers section, and picked up a contemporary romance novel that had one million reviews on Goodreads, and people on social media couldn’t stop talking about it.

By the time I finished it, I was disappointed. The story was weak, the plot almost nonexistent, and it relied entirely on repetitive sex scenes to keep readers hooked.

My first thought? I can do better than this.

If a book like that could go viral, then surely a well-written, compelling story would have a chance.

I’d been writing for different online platforms for five years, so I knew it was a challenge I could easily accomplish.

So I did what any overly confident writer would do: I opened a blank document and started typing.

I had a story idea I’d been carrying around for months, and it felt like the perfect time to finally bring it to life. What I didn’t realize then was that writing the book would be the easiest part of the journey. The real challenges would come afterward in ways I never anticipated.

Self-doubt will kill your book before anyone reads it.

Six months later, I had finished my first novel. 70,000 words of what I believed was a compelling contemporary romance with interesting characters, an engaging plot, and much more substance than the bestseller I’d read.

But I couldn’t bring myself to publish it.

Despite having been writing for 5 years, making a book was something completely different from what I was used to. And I began to have various doubts about the quality of what I had written.

“What if people hate it?”
“What if it’s not as good as I think it is?”
“What if I’m delusional about my writing skills?”

These thoughts paralyzed me. My manuscript sat untouched on my computer for another three months while I made excuses about “needing more time to edit” or “waiting for the right…

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Published in The Writing Cooperative

Medium’s largest collection of advice, support, and encouragement for writers. We help you become the best writer possible.

Written by Desiree Peralta

Turning ideas into reality. Programmer by profession, Writer by passion. Finance and business advice. | Weekly money advice https://dessyperalt.substack.com/

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